Culture Shock – Managing People across Continents
In this highly popular and practical presentation, Martin draws from his personal experience in managing teams in Asia, Eastern and Central Europe, and in the United States. Personal examples illustrate the risks involved when moving between cultural environments and how sometimes the smallest of errors can be catastrophic for business.
The discussion includes the ways to research and prepare for foreign assignments or business trips, how to select the right people for such assignments, and most importantly, “The Do’s and Don’ts” for conducting business in Europe and Asia.
