SCOTT AYLWARD
Scott Aylward is an audience favorite. His charismatic stage presence coupled with his experience as a former CEO allow his message to powerfully connect with audiences.
Scott, (author, consultant, speaker) is the former President and CEO of one of the largest independent Advertising agencies in the country, Barkley Advertising. Scott is the co-founder of INSTICNTS LLC, a company that specializes in brand development, marketing and strategic planning. Scott offers up a uniquely personal and often times moving motivational message that teaches the audience how to manage people to fully engage and create loyalty.
Scott’s personal stories and often-humorous antics enhance the dynamics of his message, which is memorable and needed for our time. Everyone in business is responsible for managing someone. Yet, says Scott, 95% must figure out how to do it on their own. Scott’s unique ability to connect with his audience allows them to leave his session with management techniques to help strengthen their organization.
Scott has spend the bulk of his professional career in the field of advertising and marketing. Whether he was creating pitches to win multimillion dollar accounts, growing a small agency in Kansas City to a team of nearly 400 people, or having the vision to create the largest employee owned agency in the country, Scott always believed the strength of the organization was directly related to how employees felt their work environment and culture.
During his tenure as President and CEO he had record retention and record growth. Advertising Age tapped his agency as one the 5 fastest growing in the country.
Scott co-authored Confessions from the Corner Office, a very personal book on leadership instincts with Pattye Moore. Moore is the former President of Sonic Corporation, which was agency’s largest client. The two began working together when Sonic spent $25 million in advertising, and together helped grow the brand into what it is today, with an ad budget in excess of $100 million.
Scott has served on the Board of Trustees as well as Chairman of the Awareness Committee for the National Arthritis Foundation, helping to oversee the first National branding effort for the nationwide organization.
Scott earned his degree from Michigan State University. After residing for many years in Southern California, Scott now resides in a suburb of Detroit, Michigan. He is active with SCORE, a volunteer organization that provides strategic business assistance to start-up entrepreneurs.
Dear Pattye and Scott:
Now that our Leadership Conference is all done, I wanted to reach out to you both. Thank you so much for all that you did in putting your presentation together. It really came off well, as evidenced by all of the wonderful feedback we received. You both have a good dynamic, together, and your points were solid and ‘on the mark.’ … I appreciate all of the effort you both put forth into your speech. I will keep you apprised on the outcome – would love next year to become the brand that defines our category!
Kind Regards,
-Kathy K, Franchising Company
“I thought this was a great session… well worth repeating for future conferences.”
-Session Attendee, Financial & Insurance Conference Planners Annual Meeting
“Very engaging, interactive, funny. Great ideas and Scott/Pattye are a great compliment. Great anecdotes!”
-Session Attendee, International Pizza Expo
“The presenters worked VERY well together, and they were very clear and effective with their message on how I need to brand my message. Thank you!”
-Session Attendee, International Pizza Expo
“Energetic, thoughtful and practical approach to a tough topic. I got at least a dozen good ideas.”
-Session Attendee, International Pizza Expo
“Great Job, Speakers were engaging and very well versed, I enjoyed their story
and message!”
-Session Attendee, Financial & Insurance Conference Planners Annual Meeting
“One of the best sessions I have attended at Schwab Conference.”
-Session Attendee, IMPACT Conference
“Presentation impresses; content sells! You knocked it out of the park on both counts. The feedback has been overwhelmingly positive.”
-David Rollins, Dr. Pepper/Snapple
“From small audiences of 30 to convention audiences of over 3,000, Pattye Moore never fails to inform, delight and impress with her enthusiasm and range of business knowledge.Scott Aylward’s wit and ability to get to the heart of the matter complements Pattye`s style perfectly. The energy generated by their partnership is palpable both in business and on the stage and they will engage an audience with their real, from-the-trenches experience.”
-Charles Halliburton, AVCOM Productions
Click here to learn more about Pattye and Scott’s book, “Confessions from the Corner Office: 15 Instincts That Will Help Get You There”.
