This scenario is surprisingly common, and often reveals a faulty method: a goals-first approach.
The impact of this flawed approach can be painful or even disastrous. While goals may have been “achieved” and boxes checked, the pursuit of these goals often constrains an organization’s potential.
Sometimes this unintentionally results in financial losses, client losses, and even lasting damage to your reputation or your brand.
Without bringing desired outcomes into the conversation often and early, organizations can find themselves in an alarming situation. After a long work cycle, they realize that they have completed the wrong goals, far away from the end state they had initially envisioned achieving.
But this doesn’t have to be you.