“We’re working hard, we’re knocking out projects, we’re hitting our goals, but we are not moving the needle.”
This scenario is surprisingly common, and often reveals a faulty method: a goals-first approach.
The impact of this flawed approach can be painful or even disastrous. While goals may have been “achieved” and boxes checked, the pursuit of these goals often constrains an organization’s potential.
Sometimes this unintentionally results in financial losses, client losses, and even lasting damage to your reputation or your brand.
Without bringing desired outcomes into the conversation often and early, organizations can find themselves in an alarming situation. After a long work cycle, they realize that they have completed the wrong goals, far away from the end state they had initially envisioned achieving.
But this doesn’t have to be you.
When clear outcomes drive action, real progress can be achieved. When you and your team work with the end in mind, you are consistently moving the needle or strategically adjusting, so you can get back to moving the needle again.
When your organization focuses on outcomes first, teams and departments can more freely collaborate on the best path forward. Not only does innovation and solution-focused thinking increase, but goals and initiatives often become much more specific and strategic. Within the context of outcomes, potential strategies can be properly scrutinized and considered before critical decisions are made. This can help to avoid costly mistakes, or passing over the path of least effort and greatest reward.
A team without outcomes is a team without purpose. When teams understand the greater purpose of their actions, motivation and work quality increase dramatically. Work becomes a tribute to a higher purpose, something to take pride in, rather than an endless list of to-dos or check boxes to “get done.”
Let our interdisciplinary team of experts successfully and collaboratively solve your toughest strategy & execution challenges.
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